The craft beer landscape is constantly evolving, and one style that’s showing no signs of slowing down is the New England IPA. Characterized by their hazy appearance, intensely fruity aromas, and soft, pillowy mouthfeel, NEIPAs have captured the hearts (and palates) of beer enthusiasts worldwide. But their appeal goes beyond just the craft crowd. Their less bitter profile, often described as “juicy” rather than “hoppy,” makes them surprisingly approachable, even for those who typically shy away from IPAs. This broader appeal translates directly to increased sales potential for bars and restaurants.
Data consistently reflects the NEIPA’s rise. While precise figures are often proprietary, it’s widely acknowledged within the craft beer industry that NEIPA sales have seen a significant surge in recent years, outpacing many other craft beer styles. This trend is evident in the prevalence of hazy IPAs on tap lists and store shelves, as well as the production decisions of many craft breweries. Market research reports and industry publications further support this observation. This surge in popularity isn’t just a fleeting trend; it’s a sustained shift in consumer preferences. Bars that ignore this trend risk losing out on a significant revenue stream.
Stocking a diverse selection of NEIPAs offers several key advantages:
- Attract New Customers: The buzz around NEIPAs draws in craft beer aficionados eager to try the latest hazy creations. This can expand your customer base and bring in patrons who might not typically frequent your establishment.
- Increase Sales: NEIPAs often command a premium price point, contributing to higher average order values. Their sessionable nature also encourages patrons to order multiple pints.
- Enhance Your Reputation: Offering a curated selection of high-quality NEIPAs positions your bar as a destination for craft beer lovers, enhancing your reputation and driving repeat business.
- Cater to Diverse Palates: NEIPAs bridge the gap between traditional IPAs and other styles, appealing to a wider range of tastes. This allows you to cater to both seasoned hopheads and those new to the craft beer scene.
- Stay Ahead of the Curve: By embracing the NEIPA trend, you demonstrate your commitment to staying at the forefront of the beverage industry and providing your customers with the most sought-after beers.
New England IPA is more than just a fad; it’s a force to be reckoned with in the craft beer world. For bars looking to boost sales, attract new customers, and enhance their reputation, stocking a well-curated selection of NEIPAs is not just a good idea – it’s a necessity.
Trade Friends – Boost Your Bar Sales with the Haze Craze
Looking to refresh your draught selection and attract new customers? Our Hazy Rider 4.8% NEIPA is available to order in keg and 12x 330ml cans now. Call us on 01635 767090, email sales@renegadebrewery.co.uk or have a word with your rep.
