Craft Beer Rising 2016 – preparations are underway!
I have been sneaking around the yard with the ol’ trusty smart phone and managed to catch Accounts dude and wood master Ed C in action being super manly building our bar-back for Craft Beer Rising 2016 later this month. Using some left over pallets, some spray paint and stencils and a little imagination he is performing chippy magic and turning this waste wood in to what he assures me is going to be a spectacular back drop to our bar at the event. OF course, if he is wrong and it ends up looking like something I made in art and craft at nursery school he will be duly dealt with! However, frustrated chippy Ed has built most of the display furniture in our shop as well out of old pallets and other reclaimed wood.
Who’d a thunk it, a pen-pusher being one of the handiest guys in the brewery?
We are at Craft Beer Rising 2016!
We are super excited to be debuting our brews at this years Craft Beer Rising! Excited because not only do we get to let you lot loose on the beers, we get to be a part of the coolest beer festival out there! This extravaganza of hoppy loveliness takes place on 26th-27th February at the Old Truman Brewery on Brick Lane in London. We will be occupying Stand 79 and will be serving all of our beers – West Coast Pale Ale, Craft Lager, Indian Session Ale and our very special Nouvelle Saison and will be really pleased to talk about them with you. So come along for a pint or two and meet brewers Will, Griff and Steve along with whatever other members of the crew are loitering.
We love the CBR guys, because for them it is all about the beer. Each brewer no matter their size or marketing budget gets exactly the same space to showcase their brands. The only extras that we can have alongside the brews are tasting notes, food pairings and brand information. So it really is all about the beer, and we LOVE that!
But why do we need yet another beer festival we hear you ask? And one that’s not for all of the beer? Well, as CBR16 themselves point out, “Craft beer is on the rise. It is the only category in the UK on trade that is in growth. A younger, more discerning consumer is turning to the category. A plethora of new brands are being created or imported to appeal to them. Established domestic brewers are changing their strategies, reverting back to craft, focusing on heritage and communicating production processes and ingredients. With 7.8 million craft beer drinkers in the UK it is now the perfect time to host a Festival for them. Craft Beer Rising 2016 is here to throw off the shackles of a traditional beer gathering, and craft an environment that appeals to this new vision for beer, and the new audience.”
So expect there to be most of the worlds greatest brews, an awesome line-up of bands and DJ’s to accompany the merriment, and some of the best street food vendors around. Sounds like a party to us!
For more information and to get yourself a ticket check out the website by clicking here and don’t forget: It is all about the BEER!